The road ahead

To conclude the extensive Wheels Keep Turning, I would like to cover some topics that have not been thoroughly discussed yet. The possible conversations that we could have regarding sustainable transportation go on and on, but I will close with just three: feeding ourselves to adapt to an active lifestyle, bicycling education, and gender and …

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Videos that stick

While the University of Utah’s “A Bicycle Friendly Campus” video is more promotional in nature, some aspects are still worth considering for JMU’s transportation video. Utah focuses on current bike initiatives the university is funding; the same could be done with our plans (bicycling permitted on all sidewalks, a bike path that goes through the …

Orienting new riders

JMU’s freshmen orientation video, “JMU Bike Safety,” covers every basic category, in just 10 minutes, that incoming students need to know to get around town. The video covers bike safety, registration, storage, repair stores, where to ride, accident protocol, night riding and visibility, runner and pedestrian safety, and projects for the campus and city. The …

Storytelling to change

As we all know, changing human behavior is one of the hardest feats. Humans are conditioned to behave in certain ways with regards to their surroundings and culture. The article titled “A Changemaker’s Guide to Storytelling” is an excellent source for learning the steps to communicating effectively, through storytelling, to sway audience behavior. This article …

What about walking

The U.S. Department of Health & Human Services, in recent years, has worked very hard on walking campaigns. Titled “Step It Up! The Surgeon General’s Call to Action to Promote Walking and Walkable Communities,” the website/movement’s aims is clear. By educating, facilitating, and supporting walking across the country, we can collectively create a healthier and …

Planning for progress

True to any institutional or behavioral change, a combination of strategies and campaigns must be used together for maximum effectiveness. JMU’s “Bike and Pedestrian Plan” is no exception; the plan intends to outline, strategize, and promote “multimodal transportation” on campus (n.d., p. iii). From the Table of Contents alone, the plan’s detailed structure indicates short-term …

Different spokes for different folks

One area of complaint from JMU students is transportation around campus. With many off-campus students commuting and a sizable campus divided by the highway, getting around poses some issues and room for improvement. Currently, the “Transportation at JMU” page divides transportation options clearly; this is not the issue. The problem originates in which transportation options …

Pack a punch

The end of UC Davis’s “UC Davis TAPS BEEP Video” reaches out to its student body with a persuasive call to action. The message, quoted below, is quite compelling and an effective tactic for targeting students to adopt sustainable transportation alternatives: “By the time you leave UC Davis, you will have attained a world class …