Welcome! My name is Isabel Kerr and you have happened upon my blog. Throughout the next few weeks, I will compile an extensive log about sustainable transportation. Why, you may be wondering? I am a current junior at James Madison University, studying Creative Advertising and Writing, Rhetoric, & Technical Communication (WRTC). For one of my WRTC classes, we are discussing the importance of Subject Matter Experts (SME). The best way to experience SME work is to read, write, read, and write some more. So follow me as I do exactly this for the sustainable transportation industry!